Applebee’s partners with Children’s Hospital of Wisconsin to fund life-saving school program
June 28, 2016
Children’s Hospital of Wisconsin announced the return of the Apples for Kids campaign, a coordinated effort with the Wisconsin Hospitality Group’s Applebee’s restaurants in support of Children’s Project ADAM.
In 2015, the Apples for Kids campaign contributed $100,000 in funds dedicated to Project ADAM, which works to place automated external defibrillators (AEDs) in schools throughout the nation and to train students and staff on how to use them. Maria Acevedo, a 2016 Milwaukee Public Schools graduate, is one of the 100 lives saved through the project’s efforts. Maria suffered a cardiac arrest at age 10 while she was in class, and her teacher saved her life by using a nearby AED placed in her school by Project ADAM. Maria is heading to college soon, and plans to become a pediatric cardiologist.
With its vision that Wisconsin kids will be the healthiest in the nation, Children’s relies on community support and partnerships with organizations that share in that vision. The Apples for Kids campaign began in 2000 as a way for Applebee’s to contribute to a healthier Wisconsin and to support the critical services provided by Children’s. Applebee’s continues to actively support Children’s and has donated nearly $1.5 million through the partnership.
Applebee’s is teaming up with Project ADAM and will again contribute proceeds from the Apples for Kids campaign to fund the project’s life-saving success. Through July 17, Applebee’s will donate $1 for every apple purchased at participating restaurants to support Project ADAM’s efforts.