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Blizzards forecast to hit Wisconsin July 30

July 27, 2015

Dairy Queen® locations serve Blizzard® Treats during 10th annual Miracle Treat Day
on Thursday, July 30 to benefit Children’s Hospital of Wisconsin

2015CMNMiracleTreatDayTo help local kids receive the care and treatments they need, participating Dairy Queen® restaurants in Milwaukee, Madison, Appleton and Green Bay will celebrate Miracle Treat Day on Thursday, July 30. Funds raised will benefit Children’s Hospital of Wisconsin, 1 of 170 hospitals supported by Children’s Miracle Network Hospitals® (CMN Hospitals). Every minute, 62 children enter a CMN Hospital for treatment. In southeastern Wisconsin, 7 in 10 families have chosen Children’s Hospital of Wisconsin for their child’s care.

Celebrating its 10th year, Miracle Treat Day raises not just funds, but also awareness for CMN Hospitals. Last summer, participating Dairy Queen® restaurants raised $88,500 for Children’s Hospital of Wisconsin. This year, more than 70 Dairy Queen® restaurants around the state will participate. To view a complete list of participating locations, visit chw.org/miracletreatday.

For every Blizzard® treat sold at participating locations on Miracle Treat Day, $1 or more will be donated to Children’s Hospital of Wisconsin. With all CMN Hospitals campaigns, donations raised stay in the community to help local kids.

“Kids are not little adults. They deserve specialized attention and care that comes from the expertise of an independent, freestanding pediatric hospital,” said Meg Brzyski Nelson, President and Chief Development Officer of Children’s Hospital of Wisconsin Foundation. “Fundraising by individuals, organizations and corporate partners helps us to provide the excellent care and all the extras that make Children’s Hospital of Wisconsin unique, supportive and a comforting place for families and children.”

Over the last 31 years, Dairy Queen® has raised more than $100 million for CMN Hospitals through fundraising efforts such as Miracle Treat Day, Miracle Balloon icon sales and other local initiatives.

The featured Miracle Treat Day “Blizzard® Treat of the Day” is Oreo®, which is still the most popular Blizzard® Treat to date. The featured “Blizzard® of the Month” is the ROLO® Minis Blizzard Treat, made with ROLO® Minis, smooth caramel and blended with creamy vanilla soft serve. All other Blizzard® flavors are also available on July 30. For more information about Miracle Treat Day, visit MiracleTreatDay.com and connect on social media using #MiracleTreatDay.

About Children’s Hospital of Wisconsin
Children’s Hospital of Wisconsin is the region’s only independent health care system dedicated solely to the health and well-being of children. The hospital, with locations in Milwaukee and Neenah, Wis., is recognized as one of the leading pediatric health care centers in the United States. It is ranked in nine specialty areas in U.S. News & World Report’s 2015-16 Best Children’s Hospitals report. Children’s provides primary care, specialty care, urgent care, emergency care, community health services, foster and adoption services, child and family counseling, child advocacy services and family resource centers. In 2012, Children’s invested more than $117 million in the community to improve the health status of children through medical care, advocacy, education and pediatric medical research. Children’s achieves its mission in part through donations from individuals, corporations and foundations and is proud to be a member of Children’s Miracle Network Hospitals. For more information, visit the website at chw.org.

About Children’s Miracle Network Hospitals:
Children’s Miracle Network Hospitals® raises funds and awareness for 170 member hospitals that provide 32 million treatments each year to kids across the U.S. and Canada. Donations stay local to fund critical treatments and healthcare services, pediatric medical equipment and charitable care. Since 1983, Children’s Miracle Network Hospitals has raised more than $5 billion, most of it $1 at a time through the charity's Miracle Balloon icon. Its various fundraising partners and programs support the nonprofit’s mission to save and improve the lives of as many children as possible. Find out why children’s hospitals need community support, identify your member hospital and learn how you can Put Your Money Where the Miracles Are, at CMNHospitals.org and facebook.com/CMNHospitals.

About ADQ:
American Dairy Queen Corporation (ADQ), which is headquartered in Minneapolis, Minn., develops, licenses and services a system of more than 6,400 Dairy Queen® stores in the United States, Canada and 25 other countries. ADQ is part of the Berkshire Hathaway family of companies led by Warren Buffett, the legendary investor and CEO of Berkshire Hathaway. For more information, visit DairyQueen.com.
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