Marketing resources

Please use our templates to help strengthen Children's Research Institute brand when communicating to internal or external audiences. If you have a suggestion for an item that could use a template, please contact Stephanie Hungerford, senior public relations and marketing specialist.

• PowerPoint template. This template includes introductory slides that make the connection to Children's Hospital of Wisconsin. The introductory slides are frequently requested but may be deleted if inappropriate for your presentation.
• Document template. (Word) This template includes the Children's Research Institute arch and logo. It can be used as a starting point for forms, memos and other 8 1/2" x 11" documents.
• Letterhead personalization template. (Word) This template is designed for use with Children's Research Institute letterhead that does not bear the administrative address. Program leaders can add their program name and mailing address.
• Study recruitment third-sheet flier. (Word) This template can be modified and produced at the Copy Center as a hand-out for potential study participants.
• Brochure insert templates. (Word) These three templates are designed to be printed on Children's Research Institute insert shells available from the administrative offices. There are three template styles:
  • Text only.
  • Text and photo.
  • Text and chart.

CRI images

• Children's Research Institute.
• Children's Research Institute (2).

Poster printing

It is hospital policy that ALL poster print jobs go through the Copy Center. Contact Cathy Richmond, (414) 266-6499, to help coordinate the process. The Copy Center requests at least one week for turn-around time (but can usually get posters printed within two days). A standard, 3-foot by 6-foot vinyl poster is usually $155. Foam backing, formatting or any additional services are available at an additional cost. The final cost will be charged to your cost center. A signature from a manager or director authorizing the cost charged to your cost center is needed for all jobs.

Images

Per the A/V Department, unless your image or data is posted as "public domain" and/or "fair use," you must secure copyright permission. Under normal searching circumstances, it is almost impossible to determine whether an image is "public domain," so it is important to be careful when copying images from the Internet. You may want to search for "royalty free images." Some sites that offer royalty free images include:

• www.gettyone.com
• www.matton.com
• www.freedigitalphotos.net.

The Public Relations Department also maintains a large supply of clip art and other images in their office. Due to the large volume of images, they suggest giving them a call if you have a specific type of image in mind and they will do their best to accommodate your needs in a timely manner.

Digital images: Searching for images on the web

This hands-on class will cover how to find biomedical images on the web. The class goes above and beyond searching Google images and explores other free web resources including journals that provide digital images for use in presentation software and Web sites. It also covers how to properly use and credit copyrighted images. Please note that this is not a PowerPoint or graphics design software class, but a class on search strategies to locate biomedical images.

This class is open to MCW, Children's Hospital of Wisconsin and Froedtert faculty, staff and students.

Place: Instructional Computing Laboratories, third floor Medical Education Building

Contact Lisa Giallanza for details.