MILWAUKEE (4/27/2010) - For the second year, Sensient Technologies Corp. is the presenting sponsor of the 2010 Safe At Home campaign in support of the Child Abuse Prevention Fund.
The campaign begins in April, National Child Abuse Prevention Month. The campaign's goal is to raise money for child abuse prevention programs. It incorporates various media, including a Web site (safe-at-home.org), direct mail, paper blue ribbons that are sold through participating retailers and sponsor-related activities, such as company dress-down days. New this year, Safe At Home is spreading its message through social media. For a small donation, Facebook users can post a blue Safe At Home prevention ribbon on their profile to show their support for the Child Abuse Prevention Fund. During the campaign, a "TweetUp" also will take place. During a TweetUp, people are invited to a celebration. The date, time and location of the event are spread through Twitter and other social media sites.
Safe At Home, benefiting the Child Abuse Prevention Fund, is a project of Children's Hospital and Health System Foundation. In the past 20 years, the Child Abuse Prevention Fund has distributed more than $8.5 million throughout Wisconsin to help prevent child abuse and neglect. The fund supports home visitation programs that provide in-home services to help new parents cope with stress and get off to a good start.
"Safe At Home experienced a slight drop in sponsorships in 2010 and was without a presenting sponsor until March," said Lisa Manske, Children's Hospital and Health System event coordinator. "Without the support of Sensient Technologies Corp., the campaign would have made a significantly smaller contribution to the Child Abuse Prevention Fund in 2010."