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MILWAUKEE (9/25/2008) - Children's Health Education Center and BlueKids.org received $90,000 from MillersCoors to develop and update online programs that teach children about the consequences associated with using alcohol, tobacco and other drugs. A new program, targeted at sixth- through eighth-grade students, encourages behaviors in students that will reduce their risk for experimentation with intoxicants. With the funding, Children's Health Education Center also will update an existing program aimed at fourth and fifth graders.
MillerCoors is a strong supporter of community programs that target the prevention of underage drinking. "Our true responsibility mission means we have a strong commitment to marketing our products responsibly", said Kim Marotta, vice president, Corporate Social Responsibility MillerCoors. "We are committed to helping reduce underage drinking and we are very proud to sponsor these programs"
"Children's Health Education Center is very excited to receive this funding. We know through research that helping children see the consequence of their actions helps them make informed decisions regarding alcohol, tobacco and other drugs. We appreciate MillerCoors commitment to our children," said Bridget Clementi, executive director of Children's Health Education Center.
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