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MILWAUKEE (5/12/2008) - Web site, creative campaign to inform community about hospital's west tower expansion
Children's Hospital of Wisconsin is expanding to meet the needs of our
community. Last year, children made 290,000 visits for inpatient or outpatient care at the hospital or Children's Urgent Care. In response to rapid growth, Children's Hospital is building a 12-story, 425,000-square-foot expansion that will open in spring of 2009. In partnership with Core Creative Inc., Children's Hospital has launched "This is MY Children's," an informative and engaging interactive campaign.
"There is something special about caring for children, and that is the foundation of Children's Hospital." said Jon Vice, president and CEO, Children's Hospital and Health System. "Whether you are a nurse, surgeon, administrator, construction worker, volunteer, patient or parent, we all are connected by a commitment to ensuring the health and well-being of children. It is this pride of ownership that extends beyond the bricks and mortar and into the heart of our community."
"'This is MY Children's' brings these connections to the forefront to showcase the huge role Children's Hospital plays in our community and how the hospital affects all of us," said Ward Alles, president, Core Creative.
The "This is MY Children's" campaign includes an interactive microsite (thisismychildrens.org) linked to the main Children's Hospital Web site (chw.org). The microsite profiles individuals' stories, provides updates on the expansion progress, career opportunities and information for media.
In addition, the "This is MY Children's" Artwork Contest, asking children to create artwork showing what Children's Hospital means to them, is accepting entries through Friday, June 13. A mobile marketing tour, advertising campaign, children's activity book and other materials will communicate information to the public about the west tower and the need for the hospital expansion.
"This is MY Children's" stories shared on the Web site include: Asriani Chiu, MD, an asthma/allergist at Children's Hospital; Frankie Hernandez, a 9-year-old self-proclaimed bug expert and lifelong patient; Barb Besgrove-Spence, RN, a transport nurse; Jeanna Giese, 18-year-old rabies survivor; Dave Lentz, a Boldt construction worker on the project and dad of two patients; Kaye Koehoorn, RN; Kelly Wu, a hospital volunteer; and Melissa Raines, RN, a nurse on the Epilepsy Monitoring Unit. Read their stories online at thisismychildrens.org.
West Tower expansion
The west tower will increase the 236-bed hospital, located on the Milwaukee Regional Medical Center campus in Wauwatosa, to 294 beds and will have room for 72 more beds in the future. The state-of-the-art facility also will include a larger Pediatric Intensive Care Unit and an expanded Herma Heart Center to provide better care to children with congenital and other
cardiac issues. Each floor will feature private rooms that achieve national standards for family privacy and to control infections.
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