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MILWAUKEE (3/12/2008) - The Wm. Wrigley Jr. Company (NYSE:WWY), the world's No. 1 maker of chewing gum, announced that the Wrigley's™ brands – Doublemint®, Big Red®, Juicy Fruit®, Winterfresh® and Wrigley's Spearmint® – and NBA Cares, the National Basketball Association's social responsibility initiative, has launched a charitable program called the Wrigley's "Double-Double Challenge." The program will benefit Prevent Child Abuse America, a national nonprofit advocate for public policies to diminish or eliminate risk factors for child abuse and neglect.
The campaign, which runs through Wednesday, April 16, will raise funds for PCA America via a $50 donation each time an NBA player records a double-double, which occurs when a player accumulates a double-digit total in two statistical categories (points, rebounds, assists, steals and blocked shots), up to $50,000. In addition, NBA fans can participate in the Wrigley's "Double-Double Challenge" by logging onto www.wrigleysdoubledouble.com and making a financial pledge for each double-double recorded in the remaining 451 NBA regular season games. With an average of 1.2 "double-doubles" recorded per game last season, there is a potential for approximately 541 Wrigley's Double-Doubles during the Challenge.
"Twenty-five percent of the funds raised through Wrigley's 'Double-Double Challenge' in Wisconsin will go directly to Prevent Child Abuse Wisconsin," said Kevin Brown, program manager, Prevent Child Abuse Wisconsin. "We will use these funds to provide valuable child abuse prevention programming to communities throughout the state."
"For more than 25 and 15 years respectively, Prevent Child Abuse America has enjoyed fruitful partnerships with Wrigley and the NBA," said PCA America President and CEO, Jim Hmurovich. "This campaign is the latest testament of both organizations' deep commitment to our mission of preventing the abuse and neglect of our nation's children and we are enormously grateful."
Funds raised through the Wrigley's "Double-Double Challenge" will support the research, advocacy and outreach efforts of Prevent Child Abuse America, the nation's leading organization dedicated solely to preventing the abuse and neglect of our nation's children.
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