Kohl’s Cares Grow Safe & Healthy Program and eastern Wisconsin YMCAs announce partnership to reach more children and families with injury prevention programming

July 10, 2014
The Kohl’s Cares Grow Safe & Healthy Program and 14 YMCAs throughout eastern Wisconsin today announced a programming partnership that aims to reach more than 50,000 children and their families with tools, education and resources to help prevent common childhood injuries. Created by Kohl’s Cares® and Children’s Hospital of Wisconsin, the Kohl’s Cares Grow Safe & Healthy Program will provide safety outreach and education at select Y’s in metropolitan Milwaukee, YMCA of the Fox Cities, Green Bay, Manitowoc, West Bend and Kenosha. Topics addressed include: burns, falls, accidental poisonings, sports and seasonal injuries and many more.
“More than 2,300 Wisconsin children are hospitalized each year due to unintentional injury,” said Bridget Clementi, executive director of Community Health and Education at Children’s Hospital of Wisconsin. “The Kohl’s Cares Grow Safe & Healthy Program was developed as a trusted safety education resource to raise awareness about how to prevent these injuries from occurring.”
The Kohl’s Cares Grow Safe & Healthy Program partnership with the Y directly supports the YMCA’s core mission of youth development, healthy living and social responsibility. Serving more than 50,000 kids at centers, camps and before- and after-school programs throughout Eastern Wisconsin, the Y has the network and reach to help deliver this important programming to children and families.

“The Y is so grateful to be a partner in this wonderful collaboration,” said Julie A. Tolan, president and CEO, YMCA of Metropolitan Milwaukee. “Children and families look to the Y as a safe, nurturing place to build strong, healthy characters, and the important information being shared through this effort strengthens our investment in kids, their families and the collective health of the communities we serve.”

Interactive digital kiosks and educational toolkits

As part of this program, interactive digital kiosks are being installed at 10 YMCA locations over the next three years. At the kiosks, kids can play the “Keep Spriggy Safe” game, a fun, age-appropriate, interactive video game that helps players learn to make good decisions about water safety, concussion prevention and other safety indoors, outside and on the go. The first three kiosks are installed at the Rite-Hite Family YMCA in Brown Deer, the Feith Family Ozaukee YMCA in Port Washington and Fox Cities YMCA in Neenah. Educational toolkits designed to accompany the kiosks provide age-specific lessons, activities and enrichment ideas for child care providers and counselors to use while engaging with kids and families who visit the Y.
Safety Awareness Kits
In addition, newly developed safety awareness kits also will be provided to participating YMCA summer camps across eastern Wisconsin. These kits include age-specific program information and activities for children, as well as injury prevention resources for parents.

The Kohl’s Cares Grow Safe & Healthy Program 
Children’s Hospital of Wisconsin and Kohl’s Cares® share the mission of keeping kids in our community safe, healthy and injury free. That’s why, together, they developed Kohl’s Cares Grow Safe & Healthy, a community injury prevention program that provides a trusted educational resource for safety in the home, outdoors and on the go. The program includes an informative Website, the Keep Spriggy Safe game app — available on iTunes or Google Play, and a Mobile Tour Unit that facilitates injury prevention outreach and education at community events. For more information, visit the website KohlsSafeandHealthy.com.

Children’s Hospital of Wisconsin
Children’s Hospital of Wisconsin is the region’s only independent health care system dedicated solely to the health and well-being of children. The hospital, with locations in Milwaukee and Neenah, Wisconsin, is recognized as one of the leading pediatric health care centers in the United States. It is ranked No. 4 in the nation by Parents magazine and ranked in all 10 specialty areas in U.S. News & World Report’s 2013-15 Best Children’s Hospitals report. Children’s Hospital provides primary care, specialty care, urgent care, emergency care, community health services, foster and adoption services, child and family counseling, child advocacy services and family resource centers. In 2012, Children’s Hospital invested more than $117 million in the community to improve the health status of children through medical care, advocacy, education and pediatric medical research. Children’s achieves its mission in part through donations from individuals, corporations and foundations and is proud to be a member of Children’s Miracle Network Hospitals. For more information, visit the website at chw.org.

YMCA of Metropolitan Milwaukee
The YMCA of Metropolitan Milwaukee is a powerful association of men, women and children of all ages and from all walks of life joined together by a shared passion to strengthen the foundations of community through youth development, healthy living and social responsibility. Since 1858, Milwaukee YMCAs have helped kids and families live healthy lives in spirit, mind and body. Supported in part through contributions to the Annual Campaign, the Y provides membership assistance and scholarships to programs like summer camp, child care and teen activities, to make sure that everyone, regardless of age, income or background, has the opportunity to be healthy, confident, connected and secure. http://www.ymcamke.org.